Ad Intentions

In this worksheet, students read short advertisement-style passages and determine whether each one aims to inform, persuade, or entertain. Students must evaluate the author’s purpose using contextual clues, message content, and tone. After selecting the correct purpose, students explain their reasoning in writing, reinforcing comprehension and critical-thinking skills. This activity helps students recognize how ads communicate differently depending on their goals. By analyzing intent, learners develop stronger media literacy and become more informed consumers.

Curriculum Matched Skills

English Language Arts – Reading Informational Text: Author’s Purpose

English Language Arts – Writing Explanations and Justifications

English Language Arts – Media Literacy and Advertisement Analysis

English Language Arts – Critical Thinking and Reasoning

This worksheet is part of our reading advertisements worksheets collection.