Ad Tactics Match

This media literacy worksheet helps students in Grades 4, 5, and 6 strengthen critical reading and evaluation skills by analyzing how advertisements persuade audiences. As students examine short ad excerpts, they identify which persuasive technique is being used-such as repetition, glittering generalities, emotional appeal, bandwagon, or testimonials-by closely analyzing word choice, tone, and phrasing.

Learning Goals

• Identifying Persuasive Techniques (Grades 4-6): Recognize common advertising tactics used to influence consumers.
• Analyzing Word Choice & Tone: Examine how specific language choices shape meaning and appeal.
• Media Literacy & Bias Awareness: Understand how ads can exaggerate or manipulate to persuade.
• Critical Evaluation Skills: Explain why a particular technique fits each advertisement example.

Instructional Benefits

• Teacher-Created Resource: Designed by educators to support upper elementary ELA and media literacy standards.
• Clear Matching Format: Allows students to focus on analysis without excessive writing demands.
• Real-World Relevance: Uses advertising examples students encounter in everyday life.
• Flexible Classroom Use: Ideal for media literacy units, literacy centers, homework, or assessment.

This printable worksheet helps students become more informed and thoughtful media consumers by learning to spot persuasive tactics in advertising. By matching ad excerpts to specific techniques, learners strengthen critical thinking, language analysis, and awareness of bias and influence. Whether used in a classroom or homeschool setting, this resource provides meaningful practice with media literacy, persuasion analysis, and responsible interpretation of advertising messages.

This worksheet is part of our reading advertisements worksheets collection.