Ad Tactics Match Answer Key

In this worksheet, students examine advertisement excerpts and identify which persuasive technique is being used. They choose from classic advertising tactics such as repetition, glittering generalities, emotional appeal, bandwagon, and testimonials. Students must analyze word choice, tone, and phrasing to determine the correct match. This activity strengthens students’ ability to recognize persuasion in media and understand how emotional and logical strategies influence consumer decisions. Students also learn to spot manipulative or exaggerated language in everyday advertisements.

Curriculum Matched Skills

English Language Arts – Media Literacy: Persuasive Techniques

English Language Arts – Reading Informational Text: Analyzing Word Choice

English Language Arts – Critical Thinking and Evaluation

English Language Arts – Recognizing Bias and Influence

This worksheet is part of our reading advertisements worksheets collection.