Audience & Purpose

This engaging media literacy worksheet helps students in Grades 4, 5, and 6 strengthen analytical reading, inferencing, and consumer awareness skills by examining advertisement passages. As students read each ad, they analyze product descriptions, tone, language choices, and message focus to determine the most likely intended audience, such as children, teens, adults, or professionals.

Learning Goals

• Identifying Intended Audience (Grades 4-6): Match each advertisement to the audience it is designed to reach.
• Analyzing Text Features: Examine tone, word choice, and content to infer audience needs and interests.
• Understanding Purpose & Persuasion: Explain how ads are tailored to influence specific groups.
• Media Literacy & Consumer Awareness: Recognize how marketing strategies vary by audience.

Instructional Benefits

• Teacher-Created Resource: Designed by educators to support upper elementary ELA and media literacy standards.
• Real-World Application: Helps students critically evaluate advertisements they encounter daily.
• Inference-Focused Task: Encourages thoughtful reasoning rather than surface-level guessing.
• Flexible Classroom Use: Ideal for media literacy units, literacy centers, homework, or assessment.

This printable worksheet helps students become more aware of how advertising messages are shaped by audience and purpose. By matching ads to target groups, learners strengthen inferencing, comprehension, and critical thinking skills while developing responsible media awareness. Whether used in a classroom or homeschool setting, this resource provides meaningful practice with audience analysis, text interpretation, and informed evaluation of persuasive messages.

This worksheet is part of our reading advertisements worksheets collection.