Ad Intentions

This media-literacy focused worksheet helps students in Grades 4, 5, and 6 strengthen reading comprehension, critical thinking, and author’s purpose analysis by examining short advertisement-style texts. As students read each passage, they determine whether the ad’s main goal is to inform, persuade, or entertain, using tone, word choice, and message content to guide their thinking. Students then explain their reasoning in writing, reinforcing evidence-based explanation skills.

Learning Goals

• Author’s Purpose Identification (Grades 4-6): Determine whether an advertisement aims to inform, persuade, or entertain.
• Contextual Clue Analysis: Use tone, language, and message details to support conclusions.
• Media Literacy Skills: Understand how ads communicate differently based on their goals.
• Written Justification: Explain reasoning clearly using evidence from the text.

Instructional Benefits

• Teacher-Created Resource: Designed by educators to align with upper elementary ELA and media literacy standards.
• Real-World Reading Practice: Uses advertisement-style passages students encounter in everyday life.
• Builds Informed Consumers: Encourages students to question and analyze persuasive messages.
• Flexible Classroom Use: Ideal for literacy centers, media units, homework, discussion, or assessment.

This printable worksheet helps students develop confidence in identifying author’s purpose and evaluating how messages are crafted to achieve specific goals. By analyzing advertising intent and explaining their reasoning, learners strengthen comprehension, critical thinking, and media awareness. Whether used in a classroom or homeschool setting, this resource provides meaningful practice with author’s purpose, explanation writing, and thoughtful analysis of persuasive texts.

This worksheet is part of our reading advertisements worksheets collection.