Coffee Ad Clues

This focused media literacy worksheet helps students in Grades 4, 5, and 6 strengthen critical reading, evidence evaluation, and decision-making skills by analyzing an advertisement closely. As students examine statements taken directly from a coffee ad, they sort each one as fact or opinion, learning how advertisers combine verifiable information with persuasive language to influence readers.

Learning Goals

• Fact vs. Opinion Identification (Grades 4-6): Distinguish between statements that can be proven true and those based on belief or persuasion.
• Evaluating Claims in Informational Text: Analyze advertising language for accuracy and reliability.
• Critical Language Awareness: Identify subjective wording, exaggeration, and persuasive phrasing.
• Evidence-Based Thinking: Determine whether a claim can be checked, measured, or verified.

Instructional Benefits

• Teacher-Created Resource: Designed by educators to support upper elementary ELA and media literacy standards.
• Real-World Media Focus: Uses advertising examples students encounter outside of school.
• Clear Sorting Task: Reduces writing load while requiring careful reasoning.
• Flexible Classroom Use: Ideal for media literacy units, discussion starters, homework, or assessment.

This printable worksheet helps students build confidence in evaluating truthfulness, separating fact from opinion, and recognizing persuasive techniques in advertisements. By practicing how advertisers blend information and opinion, learners strengthen media literacy, critical thinking, and informed decision-making skills. Whether used in a classroom or homeschool setting, this resource provides meaningful practice with claim evaluation, evidence assessment, and thoughtful analysis of persuasive texts.

This worksheet is part of our reading advertisements worksheets collection.