Ad Makeover

This engaging media-literacy worksheet helps students in Grades 5 and 6 strengthen critical thinking, persuasive writing, and audience awareness skills through hands-on advertisement analysis. Students first examine an ad to identify its target audience, tone, and persuasive techniques, then rewrite the message to appeal to a different audience or use a new strategy. By comparing both versions, learners gain insight into how purpose and audience shape communication.

Learning Goals

• Audience & Purpose Analysis (Grades 5-6): Identify who an advertisement targets and why.
• Persuasive Technique Identification: Analyze strategies such as emotional appeal, authority, or repetition.
• Revising for Audience: Rewrite an advertisement to match a new audience or persuasive goal.
• Tone & Impact Evaluation: Explain how changes affect message style, effectiveness, and meaning.

Instructional Benefits

• Teacher-Created Resource: Designed by educators to align with upper elementary ELA and media literacy standards.
• Active Media Literacy Practice: Moves students from analysis to creation and reflection.
• Supports Writing Flexibility: Helps students adapt tone and structure for different purposes.
• Flexible Classroom Use: Ideal for media units, writing workshops, group discussion, or assessment.

This printable worksheet helps students understand how advertisements are carefully designed to influence specific audiences. By revising ads and reflecting on their changes, learners build stronger awareness of persuasive techniques, audience expectations, and tone. Whether used in a classroom or homeschool setting, this resource provides meaningful practice with media literacy, persuasive writing, and thoughtful adaptation of message and style.

This worksheet is part of our reading advertisements worksheets collection.